There is a popular misconception that design research is equivalent to market research. The truth is that these two practices are very different in terms of scope, overall approach, gathering of data and end results. When a company expects design research to be the same as market research, the results can hinder development and lead to finished products that don’t serve user needs.
Design research dives deeper into human behaviors, to better understand and incorporate patient demands into the finished product. Companies in the medical, life sciences and consumer health markets require consistency and quality that only design research can deliver. Only a firm that understands the intricacies of the design research process can help produce the highest level of quality through multiple phases of research, testing and development.
Download our analysis of the key differences between market and design research to see just how crucial understanding the difference between the two approaches can be.