product design

The Misunderstood Engineering Prototype

In developing a new medical device, some start-ups proceed with a high degree of confidence that their core technology engineering prototype should become faithfully transformed into the actual product that Read More

The RFP Process Deserves to Die

The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed.  This is especially true when choosing a partner for a complex engagement Read More

Beware of Faltering Design Commitment

In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences cause Read More