product development

The Misunderstood Engineering Prototype

In developing a new medical device, some start-ups proceed with a high degree of confidence that their core technology engineering prototype should become faithfully transformed into the actual product that Read More

The RFP Process Deserves to Die

The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed.  This is especially true when choosing a partner for a complex engagement Read More

Do Your Products Speak the Same Design Language?

In touring a Fortune 100 medical device manufacturer’s headquarters recently, I was most impressed by the way they showcased all of their products in simulated hospital rooms. These included a Read More