Leadership

Chris Ross is a principal and founder of MindFlow Design. His focus is on business strategy and development. He is constantly improving the company’s position as a  leading medical product design company by expanding the array of services offered and by building trust-based partnerships that help clients successfully meet the most demanding business and product development challenges that they face. 

Chris has over two decades of experience as a successful designer of mainly medical, life sciences and consumer medical products for organizations ranging from start-ups to Fortune 500 companies. Before co-founding MindFlow Design in 2007, he spent seven years managing all industrial design activities for Cardinal Health’s Pyxis Products Division, a $1 billion enterprise. His work has been recognized on 18 patents.

Chris is a professional member of the Industrial Designers Society of America with a B.S. degree in industrial design from the Ohio State University.  An avid sports enthusiast, Chris enjoys his free time outdoors surfing, biking, and camping with his family.

Andy Moulds is a Principle and founder of MindFlow Design. He is responsible for company operations including design, engineering, UX/UI,  human factors engineering, usability and financial management. He endeavors to maintain process discipline and continually strengthen the company’s engineering capabilities.

Having worked in the medical industry since the early 1990s, Andy has considerable experience in taking medical and health care products from design to the point of manufacture. These have included medical instruments, diagnostics, disposables, wearables, implantable devices, drug discovery instruments and hospital pharmacy equipment. His work has been recognized on 21 patents.

Andy holds a B.S. degree in mechanical engineering from Michigan Technological University.  He is a member of the Product Development and Management Association and American Electronics Association, and is a former president of the Association of Professional Design Firms. When he has free time, Andy is a seasoned sailor with decades of race competition at the national and world championship levels.

As design director, Paul Klock sets high standards for design excellence. He leads his team in employing a highly collaborative, user-centered design approach. His objective is to produce a positive and consistent user experience while maintaining the intended clinical use and product performance.

Paul has been with MindFlow Design since 2016 and has more than 30 years of experience, much of it with a healthcare focus. His design leadership with talented teams over the years has lead to his receiving over 25 patents plus a variety of design awards including Business Week IDEA, CES innovation, IF Design and GOOD Design awards.

Paul holds a bachelor of fine arts degree from Rochester Institute of Technology where he served as an adjunct faculty member in the industrial design school at the graduate and undergraduate levels. Married with three children, he enjoys playing basketball and golf, and spending time with friends and family.

David Giuntoli is the director of engineering. He devises practical, economical engineering solutions that meet high reliability standards. To meet the needs of MindFlow Design’s healthcare clients, he draws upon 30 years of experience in diverse industries where he has designed innovative products and served as a manufacturing process efficiency expert, machine equipment developer and and department manager, among other roles.

David is frequently imbedded with clients ranging from Fortune Global 500 companies to ground floor start-ups. He performs with great versatility as a cross-disciplinary team member sometimes assigned to a particular task while overseeing his department with ease. 

David holds a mechanical engineering degree from San Diego State University and patents across many industries.  A lifelong learner, he has continued his education with classes in electronic engineering, LEAN processes and accounting. He is an avid outdoorsman whose interests range from hiking the Andes to surfing, and building skateboard decks with his sons.

As director of project management, Rick manages project teams consisting of industrial designers, user experience/user interface designers, mechanical engineers and human factors engineers. Rick thrives on ambiguity. He is most passionate about bringing definition to what may seem unclear and vague to others through a combination of critical and creative thinking.

Rick joined MindFlow Design in 2020. Having arrived with 25-plus years in medical product design and a wealth of management experience in large corporate and small consulting environments, he values the contributions of all parties engaged in the product development process. This means seeking successful collaborations with executive management, sales/marketing, purchasing, quality assurance and logistics personnel as well as design team members.

Rick holds a bachelor of industrial design degree from Syracuse University.

As MindFlow Design’s human factors director, Sasoon leads teams of cross-functional experts for complex projects. He captures human needs and converts them into hardware and software design requirements. He has extensive technical knowledge in voice-of-customer determinations, user interface/interaction design, qualitative research, developing heuristic, context, function and task analyses, and executing usability evaluations including FDA validation. He helps clients identify process gaps while educating along the way to ensure safe product use.

Clients benefit from his more than 12 years of widely varied assignments with robotics startups to industry fortune 500 leaders. His background includes collaboration to design and develop medical devices for invasive drug delivery as well as non-invasive on-body sensors relating to treatment and management of diabetes, arthritis, COPD and stroke.

Sasoon earned a B.A. degree in psychology and an M.A. degree in human factors and applied psychology from California State University, Northridge. He is active with the Human Factors and Ergonomics Society. Married with two children, he relaxes by camping, hiking and raising koi.