Design Strategy
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The 6 Reasons Medical Device Companies Skip Formative User Testing – and Why They Shouldn’t
by Chris Ross Posted Oct 04, 2019 In Design Strategy, Medical Product Design
Other than clinical efficacy, a medical device’s ability to meet its users’ needs is the most important predictor of success. For that reason, medical device development should begin with an assessment of user needs. It should return to those needs over and over again throughout the development [...]
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Designing for Two: Balancing the Needs of Prescribers and Patients for Home Health Medical Devices
by Kevin Fleming Posted Sep 27, 2019 In Design Strategy, Medical Product Design
The most successful medical devices are those designed specifically with users’ needs in mind. That’s a pretty basic tenet of product design, right? But what happens when a device has more than one group of users, each with a competing set of needs? If your home health medical device is prescrib [...]
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Me-Too Medical Products: How to Avoid the Top Five Mistakes
by Chris Ross Posted Sep 09, 2019 In Design Strategy, Medical Product Design
Let’s say one of your competitors introduces a successful new medical device to the market that would make sense as part of your suite of products. If you’re like most medical device companies, you’re probably tempted to bring your own version of the product to market as quickly as [...]
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Project Diagnostics: Understanding the Crucial First Step in the Medical Device Development Process
by Chris Ross Posted Aug 21, 2019 In Design Strategy, Medical Product Design
[mk_page_section][vc_column][vc_column_text css=".vc_custom_1566861555941{margin-bottom: 0px !important;}"]Medical product development is a long and complex journey. Whether your company is an ambitious startup or an established industry leader, of course you already know you need to have a plan. Bu [...]
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Designing the Right Medical Product Starts with Defining User Needs. Here’s How to Do it Right.
by Andy Moulds Posted Jul 23, 2019 In Design Strategy, Engineering, Medical Product Design
If you’re thinking of bringing a new medical device to the market, you probably already know that your first step is to determine whether or not you need to follow the FDA’s Design Controls. If yours is l [...]
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How To Design Home Health Products That Inspire Patient Compliance
by Paul Klock Posted Jul 16, 2019 In Design Strategy, Medical Product Design
The success of home health products can be measured in much the same way as any other medical device: How well does the product work? To what extent does it improve health outcomes? How are sales? But, unlike medical devices for clinical settings, home health products must also succeed in another ca [...]
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Does Your Medical Device Need Design Controls? Here’s What You Need to Know.
by Chris Ross Posted Jun 21, 2019 In Design Strategy, Medical Product Design
New medical devices offer fresh opportunities for your company to improve health outcomes, push the boundaries of medical innovation, and grow your business. Who wouldn’t be excited about that? But these devices also carry varying levels of risk that must be carefully managed. As the product manuf [...]
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The Future is Now: Conceptual Product Design and the Next Generation of Medical Devices
by John Salisbury Posted Jun 12, 2019 In Design Strategy, Medical Product Design
The medical device industry is more competitive than it's ever been, and rapidly evolving new technologies are adding fuel to the fire. Now more than ever, innovation is a must. Your market share is what's at stake. That means you need to develop a clear vision for the next generation of medical dev [...]
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How a Unified Brand Language Builds Trust in Your Products
by Chris Ross Posted May 17, 2019 In Design Strategy, Medical Product Design
Imagine an operating suite where a surgeon might use two of your company’s medical devices in the same procedure. She puts down one instrument and picks up the other … and pauses for a beat because the two tools feel different in her hands. They look different, too. Your company may have mult [...]
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Webinar: Why Medical Device Companies Struggle To Design Home-Use Products
by Chris Ross Posted Oct 26, 2018 In Design Strategy
In case you missed it, we hosted a webinar Tuesday, November 6th. No need to worry, you can read the transcript below or fill out the form below and see the video. Our entire U.S. healthcare system is undergoing a major change. Decades of focus on business and technology have left the people it [...]
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Why Medical Device Companies Struggle To Design Home-Use Products
by Chris Ross Posted Aug 06, 2018 In Design Strategy, Medical Product Design
A few generations ago, a single computer filled up an entire room. The brightest engineers in the world were responsible for creating it, and either they or their highly skilled technicians were the only ones who could use it. Today, we all have a high powered computer in our pocket that can be used [...]
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Opportunity Mining: Fill Your Medical Product Pipeline with Innovations
by Chris Ross Posted Jul 06, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an established, mid to large sized company the sheer volume of product opportunities you require could be enor [...]
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How to use the FDA Process to Deliver a User-Friendly Medical Device
by Chris Ross Posted Jan 24, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
Seasoned medical device developers know that the FDA cares about safety and effectiveness, and nothing more. And because of the intense focus required to meet stated FDA expectations, it’s easy to put on blinders regarding issues outside the immediate frame of refer [...]
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When Worlds Collide: Invasion of the Consumer Product Marketers
by Chris Ross Posted Feb 21, 2017 In Design Strategy, Medical Product Design
The medical device and consumer product worlds have collided. We saw evidence of this recently at the
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Hand-off Dangers in Medical Product Design
by Chris Ross Posted Nov 15, 2016 In Design Strategy, Medical Product Design
If you’ve spent any time in the medical product design and development industry, you’re familiar with the phrase “throw it over the fence.” It’s often used in a playful manner to describe a moment in time when one discipline has completed most of its work on a medical product design proj [...]
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MindFlow Design is a leading medical product development firm for Medical, Life Sciences, and Consumer Health Companies and is based in Carlsbad, CA. We aspire to introduce powerful, intuitive healthcare technologies to the world.
