Design Strategy
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The 3 Key Ingredients Behind Every Successful Medical Device
by Chris Ross Posted Dec 10, 2019 In Design Strategy, Medical Product Design
When medical device companies set out to produce a new product, they are often driven primarily by one of two things: business goals or technological innovation. These are necessary elements of any well-conceived medical device. But neither should be pursued in isolation. In fact, when it comes to d [...]
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The Top 5 Questions You Should Ask Before Developing a Medical Device
by Paul Klock Posted Nov 27, 2019 In Design Strategy, Medical Product Design
Medical device companies must be future-oriented and innovative in order to remain competitive. They must constantly consider how to bring new devices to market that add value and meet users’ needs. [...]
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Failsafe Your Medical Device Development Process with a Comprehensive Project Plan
by Andy Moulds Posted Nov 20, 2019 In Design Strategy, Engineering, Medical Product Design
The process of developing a new medical device is overwhelming. The sheer volume of logistics and requirements makes it extremely challenging to anticipate and plan for each of the many steps along the path to a new product launch. Companies that are attempting to produce their first medical device [...]
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Speed Bumps Ahead: Medical Device Development and the Risks of Moving Too Fast
by Paul Klock Posted Nov 20, 2019 In Design Strategy, Medical Product Design
Competition in the medical device industry is already cutthroat. But an influx of investor-backed startups means the pressure is only ratcheting up. The investors who back these startups often don't have a background in medical devices. And they expect to capture a speedy return on their investment. [...]
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The 6 Reasons Medical Device Companies Skip Formative User Testing – and Why They Shouldn’t
by Chris Ross Posted Oct 04, 2019 In Design Strategy, Medical Product Design
Other than clinical efficacy, a medical device’s ability to meet its users’ needs is the most important predictor of success. For that reason, medical device development should begin with an assessment of user needs. It should return to those needs over and over again throughout the development [...]
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Designing for Two: Balancing the Needs of Prescribers and Patients for Home Health Medical Devices
by Paul Klock Posted Sep 27, 2019 In Design Strategy, Medical Product Design
The most successful medical devices are those designed specifically with users’ needs in mind. That’s a pretty basic tenet of product design, right? But what happens when a device has more than one group of users, each with a competing set of needs? If your home health medical device is prescrib [...]
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Me-Too Medical Products: How to Avoid the Top Five Mistakes
by Chris Ross Posted Sep 09, 2019 In Design Strategy, Medical Product Design
Let’s say one of your competitors introduces a successful new medical device to the market that would make sense as part of your suite of products. If you’re like most medical device companies, you’re probably tempted to bring your own version of the product to market as quickly as [...]
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Project Diagnostics: Understanding the Crucial First Step in the Medical Device Development Process
by Chris Ross Posted Aug 21, 2019 In Design Strategy, Medical Product Design
[mk_page_section][vc_column][vc_column_text css=".vc_custom_1566861555941{margin-bottom: 0px !important;}"]Medical product development is a long and complex journey. Whether your company is an ambitious startup or an established industry leader, of course you already know you need to have a plan. Bu [...]
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Designing the Right Medical Product Starts with Defining User Needs. Here’s How to Do it Right.
by Andy Moulds Posted Jul 23, 2019 In Design Strategy, Engineering, Medical Product Design
If you’re thinking of bringing a new medical device to the market, you probably already know that your first step is to determine whether or not you need to follow the FDA’s Design Controls. If yours is l [...]
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How To Design Home Health Products That Inspire Patient Compliance
by Paul Klock Posted Jul 16, 2019 In Design Strategy, Medical Product Design
The success of home health products can be measured in much the same way as any other medical device: How well does the product work? To what extent does it improve health outcomes? How are sales? But, unlike medical devices for clinical settings, home health products must also succeed in another ca [...]
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Does Your Medical Device Need Design Controls? Here’s What You Need to Know.
by Chris Ross Posted Jun 21, 2019 In Design Strategy, Medical Product Design
New medical devices offer fresh opportunities for your company to improve health outcomes, push the boundaries of medical innovation, and grow your business. Who wouldn’t be excited about that? But these devices also carry varying levels of risk that must be carefully managed. As the product manuf [...]
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The Future is Now: Conceptual Product Design and the Next Generation of Medical Devices
by John Salisbury Posted Jun 12, 2019 In Design Strategy, Medical Product Design
The medical device industry is more competitive than it's ever been, and rapidly evolving new technologies are adding fuel to the fire. Now more than ever, innovation is a must. Your market share is what's at stake. That means you need to develop a clear vision for the next generation of medical dev [...]
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How a Unified Brand Language Builds Trust in Your Products
by Chris Ross Posted May 17, 2019 In Design Strategy, Medical Product Design
Imagine an operating suite where a surgeon might use two of your company’s medical devices in the same procedure. She puts down one instrument and picks up the other … and pauses for a beat because the two tools feel different in her hands. They look different, too. Your company may have mult [...]
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Webinar: Why Medical Device Companies Struggle To Design Home-Use Products
by Chris Ross Posted Oct 26, 2018 In Design Strategy
In case you missed it, we hosted a webinar Tuesday, November 6th. No need to worry, you can read the transcript below or fill out the form below and see the video. Our entire U.S. healthcare system is undergoing a major change. Decades of focus on business and technology have left the people it [...]
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Why Medical Device Companies Struggle To Design Home-Use Products
by Chris Ross Posted Aug 06, 2018 In Design Strategy, Medical Product Design
A few generations ago, a single computer filled up an entire room. The brightest engineers in the world were responsible for creating it, and either they or their highly skilled technicians were the only ones who could use it. Today, we all have a high powered computer in our pocket that can be used [...]
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MindFlow Design is a leading medical product development firm for Medical, Life Sciences, and Consumer Health Companies and is based in Carlsbad, CA. We aspire to introduce powerful, intuitive healthcare technologies to the world.
