Design Strategy

Whitepaper: Build Your Medical Device’s Brand Equity with User-Friendly Labeling

by Chris Ross Posted Sep 03, 2020 In Design Strategy, Medical Product Design

If you want to defend and grow your medical device brand's position in the market over the long haul, you need to compete on more than just your technology. You need a top-notch user experience to maintain your competitive advantage. Chances are, you've already invested in making your medical dev [...]

Designing the Right Medical Product Starts with Defining User Needs. Here’s How to Do it Right.

by Andy Moulds Posted Aug 26, 2020 In Design Strategy, Engineering, Medical Product Design

[vc_row][vc_column][vc_column_text]If you’re thinking of bringing a new medical device to the market, you probably already know that your first step is to determine whether or not you need to follow the FDAâ [...]

Apply the Top UX/UI Design Trends to Make Your Device’s Software Stand Out

by John Salisbury Posted Jul 30, 2020 In Design Strategy, Medical Product Design, User Insights & Design Research

[vc_row][vc_column][vc_column_text]It is essential to pay attention to emerging user experience trends in regard to your medical product. User experiences for software serving the medical industry have traditionally run a bit behind the consumer-based user experiences found in the apps people int [...]

Want to Create the Most User-Friendly Medical Device? You Need Benchmarking

by Paul Klock Posted Jul 20, 2020 In Design Strategy, Medical Product Design, User Insights & Design Research

[vc_row][vc_column][vc_column_text]Whether you’re developing a new medical device or updating an existing one, you already know that your success hinges on your product’s user experience. A well-designed, user-friendly device can separate you from the competition and drive brand loyalty.

Failsafe Your Medical Device Development Process with a Comprehensive Project Plan

by Andy Moulds Posted Jun 09, 2020 In Design Strategy, Engineering, Medical Product Design

[vc_row][vc_column][vc_column_text]The process of developing a new medical device is overwhelming. The sheer volume of logistics and requirements makes it extremely challenging to anticipate and plan for each of the many steps along the path to a new product launch. Companies that are attempting [...]

What Can You Learn From COVID-19 About Good Design?

by Carmen Cumming Posted May 19, 2020 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text]As medical product developers, we observe design every day in what we see and interact with, learning from the problems of the past and using those insights to fuel our ideas for new products. So what can we, as designers, engineers, and creators learn as COVID- [...]

The 6 Reasons Medical Device Companies Skip Formative User Testing – and Why They Shouldn’t

by Chris Ross Posted May 12, 2020 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text]Other than clinical efficacy, a medical device’s ability to meet its users’ needs is the most important predictor of success. For that reason, medical device development should begin with an assessment of user needs. It should return to those needs over and [...]

Design for Simplicity to Earn the CLIA Waiver

by Chris Ross Posted Apr 08, 2020 In Design Strategy, Medical Product Design, User Insights & Design Research

[vc_row][vc_column][vc_column_text]When we’re ill, a speedier diagnosis will help you get better faster by shortening the time between seeing a doctor and receiving treatment.

To meet rising patient expectations for instant test results, diagnostic device makers are moving tests from hos [...]

White Paper: How Consumer Products Will Influence Medical Devices in 2020 and Beyond

by Carmen Cumming Posted Mar 24, 2020 In Design Strategy, Healthcare Trends, Medical Product Design, User Insights & Design Research

The line between medical devices and consumer products used to be very clear. But with the development of new consumer technologies and the trend toward home health and wearable medical devices, all of that is starting to change. Why is that? How exactly are consumer products influencing the medi [...]

The Fundamentals of Product Design Research

by Ryan Held Posted Mar 23, 2020 In Design Strategy, Medical Product Design

In medical product development, the term "research" can mean many different things depending on who you ask. It's easy to get lost in the phases, requirements and ownership of research activities. Below, we'll take a look at a few types of product development research and expand on the most misunder [...]

The Right Medical Device Starts with a House of Quality Matrix

by Shane Fedon Posted Mar 10, 2020 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text]When medical device companies start planning a new device, they often jump ahead and begin with the bells and whistles. They spec out flashy new features and plan out unexpected ways to execute elements that are ordinarily mundane. In doing so, these companies p [...]

Why You Need a Strategic Facilitator to Guide Your Medical Device Development Project

by Chris Ross Posted Feb 24, 2020 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text]For many companies, the first step in producing the right medical device is hiring the right design and engineering partner. In fact, hiring the wrong one can be catastrophic. The unfortunate thing is, you might not know you’ve made the wrong choic [...]

Which Regulatory Requirements Apply to My Medical Device?

by Andy Moulds Posted Feb 11, 2020 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text css=".vc_custom_1687571560882{margin-bottom: 0px !important;}"]The medical device industry is highly regulated. For good reason. These regulations exist to protect patients and consumers by ensuring the safety and efficacy of medical devices.

Of course, m [...]

The 3 Key Ingredients Behind Every Successful Medical Device

by Chris Ross Posted Dec 10, 2019 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text]When medical device companies set out to produce a new product, they are often driven primarily by one of two things: business goals or technological innovation. These are necessary elements of any well-conceived medical device. But neither should be pursued in [...]

The Top 5 Questions You Should Ask Before Developing a Medical Device

by Paul Klock Posted Nov 27, 2019 In Design Strategy, Medical Product Design

[vc_row][vc_column][vc_column_text]Medical device companies must be future-oriented and innovative in order to remain competitive. They must constantly consider how to bring new devices to market that  [...]