Design Strategy
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Project Diagnostics: Understanding the Crucial First Step in the Medical Device Development Process
by Chris Ross Posted Aug 21, 2019 In Design Strategy, Medical Product Design
Medical product development is a long and complex journey. Whether your company is an ambitious startup or an established industry leader, of course you already know you need to have a plan. But not all product development plans are created equal. In order to be successful, your development plan [...]
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How To Design Home Health Products That Inspire Patient Compliance
by Paul Klock Posted Jul 16, 2019 In Design Strategy, Medical Product Design
The success of home health products can be measured in much the same way as any other medical device: How well does the product work? To what extent does it improve health outcomes? How are sales? But, unlike medical devices for clinical settings, home health products must also succeed in another ca [...]
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The Future is Now: Conceptual Product Design and the Next Generation of Medical Devices
by John Salisbury Posted Jun 12, 2019 In Design Strategy, Medical Product Design
The medical device industry is more competitive than it's ever been, and rapidly evolving new technologies are adding fuel to the fire. Now more than ever, innovation is a must. Your market share is what's at stake. That means you need to develop a clear vision for the next generation of medical dev [...]
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How a Unified Brand Language Builds Trust in Your Products
by Chris Ross Posted May 17, 2019 In Design Strategy, Medical Product Design
Imagine an operating suite where a surgeon might use two of your company’s medical devices in the same procedure. She puts down one instrument and picks up the other … and pauses for a beat because the two tools feel different in her hands. They look different, too. Your company may have mult [...]
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Webinar: Why Medical Device Companies Struggle To Design Home-Use Products
by Chris Ross Posted Oct 26, 2018 In Design Strategy
In case you missed it, we hosted a webinar Tuesday, November 6th. No need to worry, you can read the transcript below or fill out the form below and see the video. Our entire U.S. healthcare system is undergoing a major change. Decades of focus on business and technology have left the people it [...]
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Why Medical Device Companies Struggle To Design Home-Use Products
by Chris Ross Posted Aug 06, 2018 In Design Strategy, Medical Product Design
A few generations ago, a single computer filled up an entire room. The brightest engineers in the world were responsible for creating it, and either they or their highly skilled technicians were the only ones who could use it. Today, we all have a high powered computer in our pocket that can be used [...]
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Opportunity Mining: Fill Your Medical Product Pipeline with Innovations
by Chris Ross Posted Jul 06, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an established, mid to large sized company the sheer volume of product opportunities you require could be enor [...]
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How to use the FDA Process to Deliver a User-Friendly Medical Device
by Chris Ross Posted Jan 24, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
Seasoned medical device developers know that the FDA cares about safety and effectiveness, and nothing more. And because of the intense focus required to meet stated FDA expectations, it’s easy to put on blinders regarding issues outside the immediate frame of refer [...]
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When Worlds Collide: Invasion of the Consumer Product Marketers
by Chris Ross Posted Feb 21, 2017 In Design Strategy, Healthcare Trends, Medical Product Design
The medical device and consumer product worlds have collided. We saw evidence of this recently at the
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Hand-off Dangers in Medical Product Design
by Chris Ross Posted Nov 15, 2016 In Design Strategy, Medical Product Design
If you’ve spent any time in the medical product design and development industry, you’re familiar with the phrase “throw it over the fence.” It’s often used in a playful manner to describe a moment in time when one discipline has completed most of its work on a medical product design proj [...]
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The Misunderstood Engineering Prototype
by Chris Ross Posted Oct 19, 2016 In Design Strategy, Engineering, Medical Product Design
In developing a new medical device, some start-ups proceed with a high degree of confidence that their core technology engineering prototype should become faithfully transformed into the actual product that will come to market. What they actually have at this point in time is a technical solution [...]
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Your Product Design Choice: Me-Too or Breakthrough
by Chris Ross Posted Aug 16, 2016 In Design Strategy, Medical Product Design
A market-leading diagnostic device company approached us to redesign its flagship product. Not only was this a chance to work with the best, but an opportunity to innovate on a product with global reach. After more than a decade and a half on the market, it was ripe for improvement. After sev [...]
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The RFP Process Deserves to Die
by Chris Ross Posted Jul 19, 2016 In Design Strategy, Medical Product Design
The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed. This is especially true when choosing a partner for a complex engagement like medical product development. We’ve seen the Request For Proposal process tragically hamper innovati [...]
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Beware of Faltering Design Commitment
by Chris Ross Posted Jun 06, 2016 In Design Strategy, Medical Product Design
In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences cause the development trajectory to veer slightly from the intended path, putting schedules, budgets and [...]
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The Quest for the Truth in Medical Product Design
by Chris Ross Posted May 17, 2016 In Design Strategy, Medical Product Design, User Insights & Design Research
Growing up, my parents always told me to tell the truth. And in Boy Scouts, we recited the 12 points of the Scout Law weekly before every meeting. The first point is “Trustworthy.” The idea of truth or being truthful to promote trust is a foundational element for most of us. Being truthful gives [...]
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MindFlow Design is a leading medical product development firm for Medical, Life Sciences, and Consumer Health Companies and is based in Carlsbad, CA. We aspire to introduce powerful, intuitive healthcare technologies to the world.
