Design Strategy
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The RFP Process Deserves to Die
by Chris Ross Posted Jul 19, 2016 In Design Strategy, Medical Product Design
The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed. This is especially true when choosing a partner for a complex engagement like medical product development. We’ve seen the Request For Proposal process tragically hamper innovati [...]
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Beware of Faltering Design Commitment
by Chris Ross Posted Jun 06, 2016 In Design Strategy, Medical Product Design
In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences cause the development trajectory to veer slightly from the intended path, putting schedules, budgets and [...]
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The Quest for the Truth in Medical Product Design
by Chris Ross Posted May 17, 2016 In Design Strategy, Medical Product Design, User Insights & Design Research
Growing up, my parents always told me to tell the truth. And in Boy Scouts, we recited the 12 points of the Scout Law weekly before every meeting. The first point is “Trustworthy.” The idea of truth or being truthful to promote trust is a foundational element for most of us. Being truthful gives [...]
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Converging Healthcare and Consumer Worlds Will Require a New Ecosystem
by Chris Ross Posted Mar 01, 2016 In Design Strategy, Medical Product Design
The healthcare technology industry is in a ra [...] -
The Business Risk of an Unbalanced Development Team
by Chris Ross Posted Nov 03, 2015 In Design Strategy, Medical Product Design
We are currently going through the ISO 13485 and 9001 certification process which includes fairly intensive training sessions with our consultants. The final exercise was a simple four-question personality test for our executive team whose results proved eerily accurate across the board. The point o [...]
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Do Your Products Speak the Same Design Language?
by Chris Ross Posted Oct 01, 2015 In Design Strategy, Industrial Design, Medical Product Design
In touring a Fortune 100 medical device manufacturer’s headquarters recently, I was most impressed by the way they showcased all of their products in simulated hospital rooms. These included a nursing station, an intensive care unit, an operating room, and a pharmacy. It was so real I expected a g [...]
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Introducing The Zero Patient Engagement Model
by Chris Ross Posted Sep 01, 2015 In Design Strategy, Medical Product Design
The current US healthcare system transformation underway is an evolution being mistaken for a revolution. We are shifting from a physician to a patient centered system, and the idea of increasing Patient Engagement is at the heart of it all. Spend five minutes on Google researching the term “Pa [...]
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6 Ways a Consumer Health Product Can Improve Quality of Life
by Chris Ross Posted Aug 03, 2015 In Design Strategy, Medical Product Design
Have you heard of the new smartphone ultrasound reader called the MobiUS SP1 by Mobisante? This truly amazing product consists of a small device that plugs into a smartphone. It allows anyone to diagnose or monitor a medical condition and share the data remotely with a clinician. This device has [...]
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‘New Sixth Sense’ Increases Mobile Device Versatility
by Chris Ross Posted Jul 24, 2015 In Design Strategy, Medical Product Design
Location-based technology is vastly expanding the opportunities for companies to interact with mobile device users at critical decision points. Industry insiders expect this technology to produce $4 billion in retail sales alone this year, exploding more than ten-fold to an incredible $44 billion ne [...]
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Do It Yourself Health: Ignore This Trend at Your Peril
by Chris Ross Posted Jul 06, 2015 In Design Strategy, Medical Product Design
Can you imagine going to the dentist two or three times per day to have your teeth cleaned? Of course not, that would be absurd. We are taught from a very young age to brush our teeth daily now to avoid the whirring sound of a dental drill later. We continue that daily ritual for the rest of our [...]
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A Complete Healthcare System Disruption: The Internet of Medical Things
by Chris Ross Posted Jun 17, 2015 In Design Strategy, Medical Product Design
What do two medical doctors, the SVP of Qualcomm Life, and the VP R&D of a medical device startup have in common? They were all on the same stage predicting the future of healthcare and the role The Internet Of Medical Things will play. If they are right and I believe they are, we’re about [...]
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Your Medical Product Brand’s Retail Future: Bridging the Great Divide
by Chris Ross Posted May 26, 2015 In Design Strategy, Medical Product Design
Once, white-uniformed attendants at service stations attended to our cars' every need. Now we all pump our own gas. In the healthcare industry, a similar transition is underway. Patients are morphing into consumers as they take more control of their healthcare and subsequent buying decisions. Th [...]
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3 Reasons You Should Use a Design Firm Instead of Your Internal Team
by Chris Ross Posted Jan 30, 2015 In Design Strategy, Medical Product Design
Have you ever watched the Indianapolis 500? An Indy car usually requires five pit stops during the race. A pit stop takes only 10 seconds to complete and requires the orchestration of 11 highly specialized mechanics. While I’m not a big race fan, I was amazed by these facts so out of curiosity, I [...]
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The Positive Dividends of Design
by Chris Ross Posted Jan 16, 2015 In Design Strategy, Medical Product Design
MindFlow Design is pleased to announce its first industry Trend Report, which presents current and important directions in industrial design that have a positive impact on businesses. The report, “The Positive Dividends of Design: How Great Design Impacts the Bottom Line “ a [...]
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Watch: The Positive Impact of Design
by Chris Ross Posted Jun 18, 2014 In Design Strategy, Medical Product Design
In January MindFlow Design released a successful trend report, The Positive Dividends of Design, How Great Design Impacts the Bottom Line (Download the rep [...]
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ISO 9001:2015- Compliant
MindFlow Design is a leading medical product development firm for Medical, Life Sciences, and Consumer Health Companies and is based in Carlsbad, CA. We aspire to introduce powerful, intuitive healthcare technologies to the world.
