Design Strategy
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Opportunity Mining: Fill Your Medical Product Pipeline with Innovations
by Chris Ross Posted Jul 06, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an established, mid to large sized company the sheer volume of product opportunities you require could be enor [...]
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How to use the FDA Process to Deliver a User-Friendly Medical Device
by Chris Ross Posted Jan 24, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
Seasoned medical device developers know that the FDA cares about safety and effectiveness, and nothing more. And because of the intense focus required to meet stated FDA expectations, it’s easy to put on blinders regarding issues outside the immediate frame of refer [...]
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When Worlds Collide: Invasion of the Consumer Product Marketers
by Chris Ross Posted Feb 21, 2017 In Design Strategy, Healthcare Trends, Medical Product Design
The medical device and consumer product worlds have collided. We saw evidence of this recently at the
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Hand-off Dangers in Medical Product Design
by Chris Ross Posted Nov 15, 2016 In Design Strategy, Medical Product Design
If you’ve spent any time in the medical product design and development industry, you’re familiar with the phrase “throw it over the fence.” It’s often used in a playful manner to describe a moment in time when one discipline has completed most of its work on a medical product design proj [...]
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The Misunderstood Engineering Prototype
by Chris Ross Posted Oct 19, 2016 In Design Strategy, Engineering, Medical Product Design
In developing a new medical device, some start-ups proceed with a high degree of confidence that their core technology engineering prototype should become faithfully transformed into the actual product that will come to market. What they actually have at this point in time is a technical solution [...]
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Your Product Design Choice: Me-Too or Breakthrough
by Chris Ross Posted Aug 16, 2016 In Design Strategy, Medical Product Design
A market-leading diagnostic device company approached us to redesign its flagship product. Not only was this a chance to work with the best, but an opportunity to innovate on a product with global reach. After more than a decade and a half on the market, it was ripe for improvement. After sev [...]
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The RFP Process Deserves to Die
by Chris Ross Posted Jul 19, 2016 In Design Strategy, Medical Product Design
The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed. This is especially true when choosing a partner for a complex engagement like medical product development. We’ve seen the Request For Proposal process tragically hamper innovati [...]
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Beware of Faltering Design Commitment
by Chris Ross Posted Jun 06, 2016 In Design Strategy, Medical Product Design
In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences cause the development trajectory to veer slightly from the intended path, putting schedules, budgets and [...]
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The Quest for the Truth in Medical Product Design
by Chris Ross Posted May 17, 2016 In Design Strategy, Medical Product Design, User Insights & Design Research
Growing up, my parents always told me to tell the truth. And in Boy Scouts, we recited the 12 points of the Scout Law weekly before every meeting. The first point is “Trustworthy.” The idea of truth or being truthful to promote trust is a foundational element for most of us. Being truthful gives [...]
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Converging Healthcare and Consumer Worlds Will Require a New Ecosystem
by Chris Ross Posted Mar 01, 2016 In Design Strategy, Healthcare Trends, Medical Product Design
The healthcare technology industry is in a ra [...] -
The Business Risk of an Unbalanced Development Team
by Chris Ross Posted Nov 03, 2015 In Design Strategy, Medical Product Design
We are currently going through the ISO 13485 and 9001 certification process which includes fairly intensive training sessions with our consultants. The final exercise was a simple four-question personality test for our executive team whose results proved eerily accurate across the board. The point o [...]
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Do Your Products Speak the Same Design Language?
by Chris Ross Posted Oct 01, 2015 In Design Strategy, Industrial Design, Medical Product Design
In touring a Fortune 100 medical device manufacturer’s headquarters recently, I was most impressed by the way they showcased all of their products in simulated hospital rooms. These included a nursing station, an intensive care unit, an operating room, and a pharmacy. It was so real I expected a g [...]
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Introducing The Zero Patient Engagement Model
by Chris Ross Posted Sep 01, 2015 In Design Strategy, Medical Product Design
The current US healthcare system transformation underway is an evolution being mistaken for a revolution. We are shifting from a physician to a patient centered system, and the idea of increasing Patient Engagement is at the heart of it all. Spend five minutes on Google researching the term “Pa [...]
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6 Ways a Consumer Health Product Can Improve Quality of Life
by Chris Ross Posted Aug 03, 2015 In Design Strategy, Medical Product Design
Have you heard of the new smartphone ultrasound reader called the MobiUS SP1 by Mobisante? This truly amazing product consists of a small device that plugs into a smartphone. It allows anyone to diagnose or monitor a medical condition and share the data remotely with a clinician. This device has [...]
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‘New Sixth Sense’ Increases Mobile Device Versatility
by Chris Ross Posted Jul 24, 2015 In Design Strategy, Medical Product Design
Location-based technology is vastly expanding the opportunities for companies to interact with mobile device users at critical decision points. Industry insiders expect this technology to produce $4 billion in retail sales alone this year, exploding more than ten-fold to an incredible $44 billion ne [...]
ISO 13485:2016-Certified
MindFlow Design is a leading medical product development firm for Medical, Life Sciences, and Consumer Health Companies and is based in Carlsbad, CA. We aspire to introduce powerful, intuitive healthcare technologies to the world.
