

The Apple Watch and other consumer-focused health care devices
by Chris Ross Posted May 27, 2016 In Healthcare Trends, Medical Product Design
Apple CEO Tim Cook recently spoke about a new health-focused watch his company is developing. Appearing at Startup Fest Europe in Amsterdam, Cook predicted that

Meet with MPE (Formerly Mindflow) at CONNECT’s Life Science Innovation Event June 21st
by Chris Ross Posted May 24, 2016 In Medical Product Design
Find MPE's (Formerly Mindflow Design) display table at the Connect with CONNECT innovation showcase and talk to our principals about your next life science innovation. Mix and mingle with San Diego’s innovation A-list; leaders at startups to established companies in the life science and techno [...]

Join MPE (Formerly Mindflow) at the Design Forward San Diego event June 16th
by Chris Ross Posted May 24, 2016 In Medical Product Design
Design Forward
An event demonstrating the power and potential of human-centered design to drive San Diego's economy, industry, civic infrastructure, and quality of life. Design forward brings together designers, civic leaders, and industry innovators at the port pavilion at Broadway Pie [...]
Why the patient experience is crucial
by Chris Ross Posted May 23, 2016 In Medical Product Design
It's becoming increasingly important to make the patient experience a focal point of the medical product design strategy and health care [...]

Chris Ross to Speak at San Diego Startup Week Conference
by Chris Ross Posted May 17, 2016 In Medical Product Design
On Wednesday, June 15th, Chris Ross will present Medical Device Consumerization is a Powerful New Trend at the annual San Diego Startup Week Conference. There are over 120 events & workshops on the books and here are s [...]

The Quest for the Truth in Medical Product Design
by Chris Ross Posted May 17, 2016 In Design Strategy, Medical Product Design, User Insights & Design Research
Growing up, my parents always told me to tell the truth. And in Boy Scouts, we recited the 12 points of the Scout Law weekly before every meeting. The first point is “Trustworthy.” The idea of truth or being truthful to promote trust is a foundational element for most of us. Being truthful gives [...]

Fitness driving growth in wearable tech
by Chris Ross Posted May 16, 2016 In Medical Product Design
Wearable devices are innovative products that let users access important real-time data, particularly related to their health. A re [...]

How artificial intelligence will streamline patient care
by Chris Ross Posted May 12, 2016 In Medical Product Design
Consumers are using artificial intelligence every day, even if they don't realize it yet. The same technological advancements that let Siri answer questions on the iPhone will also save lives one day, by contributing to

Wearable devices in clinical trials
by Chris Ross Posted Apr 29, 2016 In Medical Product Design
Fitbits, Jawbones and other fitness trackers are useful because they help consumers keep track of how active they've been each day, how well they've been sleeping and how many calories they burn with each workout. Clinical researchers and pharmaceutical [...]