by Chris Ross Posted Feb 07, 2019 In Medical Product Design, User Insights & Design Research
People at medical device companies ask us all the time, “How do I find out what my customer really wants?” It’s usually out of frustration because what they’re doing isn’t meeting their customers' expectations. We’ve seen it all -- the good, the bad, and the ugly. Years of designi [...]
by Chris Ross Posted Jul 06, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
[vc_row][vc_column][vc_column_text]A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an established, mid to large sized company the sheer volume of product o [...]
by Chris Ross Posted May 19, 2018 In User Insights & Design Research
There's a popular misconception that design research is equivalent to market research. The truth is that these two practices are very different in terms of scope, overall approach, gathering of data and end results. When a company expects design research to be the same as market research, [...]
by Chris Ross Posted Mar 13, 2018 In Medical Product Design, User Insights & Design Research
[vc_row][vc_column][vc_column_text]People use your medical device differently than you think they do. It doesn’t matter what you say during training, or write in a manual or formal “instructions for use” document. Personal experiences influence our expectations and how we will approach [...]
by Chris Ross Posted Jan 24, 2018 In Design Strategy, Medical Product Design, User Insights & Design Research
[vc_row][vc_column][vc_column_text]Seasoned medical device developers know that the FDA cares about safety and effectiveness, and nothing more. And because of the intense focus required to meet stated FDA expectations, it’s easy to put on blinders regarding issue [...]
by Chris Ross Posted Jul 26, 2017 In User Insights & Design Research
Innovative medical devices have the potential to help people from all different backgrounds and walks of life. However, regulators and medical experts have raised concerns that firms are not doing enough to take into account the needs of certain populations when testing new products. A study conduct [...]
by Chris Ross Posted May 17, 2016 In Design Strategy, Medical Product Design, User Insights & Design Research
Growing up, my parents always told me to tell the truth. And in Boy Scouts, we recited the 12 points of the Scout Law weekly before every meeting. The first point is “Trustworthy.” The idea of truth or being truthful to promote trust is a foundational element for most of us. Being truthful gives [...]
by Chris Ross Posted Aug 06, 2014 In Medical Product Design, User Insights & Design Research
In 1979, the worst nuclea [...]