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As a medical device marketer, you go to great pains to identify a unique value proposition for each new device your company creates. But — and here’s the rub — by the time a medical device [...]

Human factors and usability activities play a vital role in medical product development. Not only do they help provide insight for development, they are also closely tied to risk management and [...]

Developing a medical device first requires defining precisely what that product is supposed to do. Discussion among stakeholders often elicits vastly divergent ideas. The challenge here is for [...]

Prototypes are the cornerstone of medical device development. They are powerful and important tools that transform ideas, thoughts and theories into something real. Prototypes also become a [...]

In medical product development, the term “research” can mean many different things depending on who you ask. It’s easy to get lost in the phases, requirements and ownership of [...]

Medical device companies can’t develop products without first understanding what their customers need.  (In the same fashion, physicians can’t treat patients without first understanding their [...]