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Medical device companies can’t develop products without first understanding what their customers need.  (In the same fashion, physicians can’t treat patients without first understanding their [...]

Whether you’re a medical product startup working to break into a new market or an industry giant trying to defend your space, finding actionable insight based on your market’s needs is a [...]

The way a surgeon handles a technologically advanced instrument in the operating room. The way a respiratory therapist interacts with the display on a mobile ventilator. The way a patient uses a [...]

Developing a medical product first requires defining precisely what that product is supposed to do. Commonly, discussion among stakeholders elicits vastly divergent ideas. The challenge here is [...]