Whitepaper: From Manufacturer to “Manufacturer of Record”: How to Evolve from an OEM to a Medical Device Brand
But an increasing number of OEMs and contract manufacturers are now considering launching their own medical device company brands. Making the leap can’t be too challenging, they figure. After all, they’re already making the products.
But the truth is that there are a host of reasons why transitioning from an OEM to a medical device company isn’t as simple or straightforward as you might think.
In this white paper, you will learn:
The qualities that differentiate an OEM or contract manufacturer from a medical device company.
The most common stumbling blocks your OEM company will face in transitioning to a standalone brand (including the single biggest challenge).
Whether your existing products will inherently make it more or less challenging to transition into a customer-facing brand.
What steps to take to ensure that you successfully launch your brand.
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