P1.1: Consider and diagnose

Medical device companies can’t develop products without first understanding what their customers need.  (In the same fashion, physicians can’t treat patients without first understanding their [...]

Imagine an operating suite where a surgeon might use two of your company’s medical devices in the same procedure. She puts down one instrument and picks up the other … and pauses for a beat [...]

Whether you’re a medical product startup working to break into a new market or an industry giant trying to defend your space, finding actionable insight based on your market’s needs is a [...]

A few generations ago, a single computer filled up an entire room. The brightest engineers in the world were responsible for creating it, and either they or their highly skilled technicians were [...]

A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an [...]