P1.2 Prescribing direction

If you want to defend and grow your medical device brand’s position in the market over the long haul, you need to compete on more than just your technology. You need a top-notch user [...]

It is essential to pay attention to emerging user experience trends in regard to your medical product. User experiences for software serving the medical industry have traditionally run a bit [...]

Whether you’re developing a new medical device or updating an existing one, you already know that your success hinges on your product’s user experience. A well-designed, user-friendly device can [...]

Other than clinical efficacy, a medical device’s ability to meet its users’ needs is the most important predictor of success. For that reason, medical device development should begin with an [...]

The business of introducing new medical devices requires us to address enormous technical challenges that require plenty of hard work. As we strive to meet these challenges, the FDA reminds us [...]

When we’re ill, a speedier diagnosis will help you get better faster by shortening the time between seeing a doctor and receiving treatment. To meet rising patient expectations for instant test [...]