P1.2 Prescribing direction

As a medical device marketer, you go to great pains to identify a unique value proposition for each new device your company creates. But — and here's the rub — by the time a medical device goes [...]

Should any digital design agency develop your medical device user interface? In a single word, no! That may seem too definite a statement to make, yet it is the correct answer. For several [...]

It doesn’t matter if your medical device company is a hungry new startup or a seasoned industry leader: There are times when you need to augment your in-house team’s capabilities. Whether [...]

If you want to defend and grow your medical device brand’s position in the market over the long haul, you need to compete on more than just your technology. You need a top-notch user [...]

It is essential to pay attention to emerging user experience trends in regard to your medical product. User experiences for software serving the medical industry have traditionally run a bit [...]

Whether you’re developing a new medical device or updating an existing one, you already know that your success hinges on your product’s user experience. A well-designed, user-friendly device can [...]