P1.2 Prescribing direction

Other than clinical efficacy, a medical device’s ability to meet its users’ needs is the most important predictor of success. For that reason, medical device development should begin with an [...]

Let’s say one of your competitors introduces a successful new medical device to the market that would make sense as part of your suite of products. If you’re like most medical device companies, [...]

When designers and developers are building a software application, they commonly use a wireframe — a schematic that shows how elements are arranged on a page or screen — to guide the process. [...]

There are three popular methods to hold a medical device or treatment onto the human body: tie it on, stick it on or suction it on. The first method was developed by our prehistoric grandparents [...]

People at medical device companies ask us all the time, “How do I find out what my customer really wants?”  It’s usually out of frustration because what they’re doing isn’t meeting their [...]