P2.1 Define a solution

Have you ever said to yourself of a product, “WOW, it feels like they designed this just for me!” or “I didn’t even know I needed one of these?” It’s a great feeling. Some company out there cared [...]

The approximate 20 square feet that we call our skin is astonishing at allowing us to move, to control our body temperature, and to survive life’s tumbles. Thankfully this exterior organ is [...]

When a company decides to create a software based product, generally the intent is to capitalize on a known business opportunity and take it to market quickly so as to maximize profitability. [...]

There is a popular misconception that design research is equivalent to market research. The truth is that these two practices are very different in terms of scope, overall approach, gathering of [...]