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Have you ever said to yourself of a product, “WOW, it feels like they designed this just for me!” or “I didn’t even know I needed one of these?” It’s a great feeling. Some company out there cared [...]

The approximate 20 square feet that we call our skin is astonishing at allowing us to move, to control our body temperature, and to survive life’s tumbles. Thankfully this exterior organ is [...]

When a company decides to create a software based product, generally the intent is to capitalize on a known business opportunity and take it to market quickly so as to maximize profitability. [...]

The return on a prototype is immediate and enduring. Nearly every time I have plucked a fresh prototype out of the box, I have learned something. Usually something important. Something [...]

After months of allocating resources to your new product development project, it has moved into the validation process and user testing. There is the knock on your door and your team approaches [...]

A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an [...]