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When a company decides to create a software based product, generally the intent is to capitalize on a known business opportunity and take it to market quickly so as to maximize profitability. [...]

The return on a prototype is immediate and enduring. Nearly every time I have plucked a fresh prototype out of the box, I have learned something. Usually something important. Something [...]

After months of allocating resources to your new product development project, it has moved into the validation process and user testing. There is the knock on your door and your team approaches [...]

A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an [...]

The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed.  This is especially true when choosing a partner for a complex engagement like [...]

In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences [...]