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“Just don’t make it look medical.” As we research what people want in a home health product, this is what we hear most frequently. Typically, this distaste for a medical look becomes [...]

In developing a new medical device, some start-ups proceed with a high degree of confidence that their core technology engineering prototype should become faithfully transformed into the actual [...]

A market-leading diagnostic device company approached us to redesign its flagship product.  Not only was this a chance to work with the best, but an opportunity to innovate on a product with [...]

The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed.  This is especially true when choosing a partner for a complex engagement like [...]

In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences [...]

Growing up, my parents always told me to tell the truth. And in Boy Scouts, we recited the 12 points of the Scout Law weekly before every meeting. The first point is “Trustworthy.” The idea of [...]