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A medical product company’s lifeblood is their product pipeline. Keeping it full of high quality opportunities is one of the most important jobs of the executive team. If you’re running an [...]

"Just don’t make it look medical." As we research what people want in a home health product, this is what we hear most frequently. Typically, this distaste for a medical look becomes a bedrock [...]

In developing a new medical device, some start-ups proceed with a high degree of confidence that their core technology engineering prototype should become faithfully transformed into the actual [...]

A market-leading diagnostic device company approached us to redesign its flagship product.  Not only was this a chance to work with the best, but an opportunity to innovate on a product with [...]

The system that corporate America has adopted as the way to hire professional service firms is fundamentally flawed.  This is especially true when choosing a partner for a complex engagement like [...]

In developing a medical device, agreement on a design approach brings with it no guarantee that the product will ultimately appear and function as expected. sometimes subtle viewpoint differences [...]