Executives

The medical device industry is more competitive than it’s ever been, and rapidly evolving new technologies are adding fuel to the fire. Now more than ever, innovation is a must. Your market [...]

Imagine an operating suite where a surgeon might use two of your company’s medical devices in the same procedure. She puts down one instrument and picks up the other … and pauses for a beat [...]

When designers and developers are building a software application, they commonly use a wireframe — a schematic that shows how elements are arranged on a page or screen — to guide the process. [...]

The last thing a medical device manufacturer wants to receive in response to their FDA filing is a “request for additional information.” It’s usually not a deal killer, but at the very least it’s [...]

The way a surgeon handles a technologically advanced instrument in the operating room. The way a respiratory therapist interacts with the display on a mobile ventilator. The way a patient uses a [...]

Companies that choose to bypass (or simply overlook) the iterative design, prototyping, and user testing part of the product development process are at great risk of not meeting key user needs. [...]