Executives

Competition in the medical device industry is already cutthroat. But an influx of investor-backed startups means the pressure is only ratcheting up. The investors who back these startups often [...]

Well-crafted interface design transcends being just a pretty face for software applications. Companies often put less importance on the user interface design of a software application than the [...]

Let’s say one of your competitors introduces a successful new medical device to the market that would make sense as part of your suite of products. If you’re like most medical device companies, [...]

The medical device industry is more competitive than it’s ever been, and rapidly evolving new technologies are adding fuel to the fire. Now more than ever, innovation is a must. Your market [...]

Imagine an operating suite where a surgeon might use two of your company’s medical devices in the same procedure. She puts down one instrument and picks up the other … and pauses for a beat [...]

When designers and developers are building a software application, they commonly use a wireframe — a schematic that shows how elements are arranged on a page or screen — to guide the process. [...]