Marketing

The success of home health products can be measured in much the same way as any other medical device: How well does the product work? To what extent does it improve health outcomes? How are [...]

One of the latest and biggest shifts in healthcare has been toward virtual health and remote health networks. This big change in the larger healthcare picture has significant impact on the wider [...]

As a medical device marketer, you go to great pains to identify a unique value proposition for each new device your company creates. But — and here's the rub — by the time a medical device goes [...]

For several decades, the medical and healthcare industry has undergone a transformation in its adoption of digitally enabled tools. Whether it's an embedded user interface within a device or a [...]

The most successful medical devices aren’t just safe and effective. They also make their end users’ lives easier. Unfortunately, an excellent user experience (UX) is far from inevitable. In fact, [...]

Whether you’re developing a new medical device or updating an existing one, you already know that your success hinges on your product’s user experience. A well-designed, user-friendly device can [...]