Marketing

In medical product development, the term “research” can mean many different things depending on who you ask. It’s easy to get lost in the phases, requirements and ownership of [...]

The FDA recommends that all medical products with some level of complexity include appropriate instructions for use (IFU). Doing so ensures the user will be able to fully understand how to [...]

The success of home health products can be measured in much the same way as any other medical device: How well does the product work? To what extent does it improve health outcomes? How are [...]

Medical device companies can’t develop products without first understanding what their customers need.  (In the same fashion, physicians can’t treat patients without first understanding their [...]

Whether you’re a medical product startup working to break into a new market or an industry giant trying to defend your space, finding actionable insight based on your market’s needs is a [...]

Companies that choose to bypass (or simply overlook) the iterative design, prototyping, and user testing part of the product development process are at great risk of not meeting key user needs. [...]